There’s a beautiful truth we often forget when building a business. You’re allowed to enjoy it.
Audra King embodies this reminder. She’s a business strategist, creative, and educator who followed the traditional path, college, career, marriage, but found herself feeling disconnected. It wasn’t until she consciously chose to follow her fun that things shifted.
This conversation dives deep into the art of building a business that feels aligned, creative, and joyful. Not because it’s easy, but because it honours who you are.
EPISODE 89: Listen using the player below, or click the links to your fave platform to subscribe and listen over there:
The Moment Everything Shifted
Audra had already made big life changes, leaving the classroom, starting a family, doing freelance design. But in 2020, something deeper clicked. She realised she’d built a business that no longer felt good. It wasn’t fun. And she hadn’t left her teaching job just to build something that drained her.
So she began again, this time with one clear intention. Follow the fun.
She gathered a small group of like-minded business friends, and they explored what it would mean to build something joyful. That circle birthed workshops, programs, and what eventually became her “Follow the Fun” framework.
It’s a reminder that we don’t need to separate life and business. We can build something that supports the life we actually want to live.
Rejecting the Rules That Don’t Fit
So many creatives build businesses around what they think will sell. Or what someone said in a webinar. But as Audra reminds us, there are no cookie-cutter businesses. The strategies that work are the ones that align with who you are and how you want to live.
She shared:
- The offers you create should light you up. If you’re not excited to show up for them, your audience won’t be either.
- Permission comes from within. You don’t need a mentor or a course to tell you it’s okay to do things your own way.
- “Fun” isn’t just a bonus, it’s a compass. It’s a way to check if you’re still on your path.
She even blocks off the last week of every month for herself, no calls, no exceptions. That space is sacred. Whether she uses it to travel, rest, or deep dive into creative projects, it’s part of her rhythm.
Honouring Your Energy
When we follow the fun, we’re also choosing to honour our energy.
Audra and I both shared how deeply energy impacts our ability to serve, create, and enjoy the businesses we’ve built. Sometimes, that means rescheduling something because we’re not well. Other times, it means saying no to a client that doesn’t feel aligned, even if the money would be nice.
We’ve both learned:
- Your body knows. If your energy feels strained before a session or offer, pay attention.
- There will always be more clients. You don’t need to say yes to everyone, especially if it costs you your peace.
- You’re allowed to build a business that works for your energy, not against it.
These aren’t just strategies. They’re boundaries rooted in self-trust.
Creating From Excitement, Not Obligation
Following the fun doesn’t mean everything is light and easy. Sometimes it means making hard decisions. Letting go of clients, offers, or ideas that no longer serve. Taking uncomfortable action. Trusting your inner voice when it says, this isn’t it anymore.
But when you create something that truly excites you? Everything changes.
That excitement carries into your content, your offers, your voice. People feel it. They respond to it. And it becomes so much easier to show up.
Audra puts it beautifully: if you’re going to create something from nothing, why not make it something that lights you up?
Collaboration Over Hierarchy
One of the most powerful themes that came through in this conversation was the importance of collaboration over hierarchy. In coaching, in education, and in business, it matters.
Audra shared how much her time in the education system shaped this perspective. She’s committed to co-creating with her clients, not instructing from a pedestal. And that means reminding them, always, that they are the expert in their own business.
We talked about:
- Working with mentors as partners, not authority figures
- Taking what resonates and releasing what doesn’t
- Encouraging clients to lead from intuition—not just instruction
The dynamic shifts when power is shared. It becomes more loving. More empowering. And much more effective.
Your Business Has Its Own Energy
One of the most powerful moments was when we talked about speaking directly to your business, like it’s a living entity with its own inner child, wisdom, and voice.
Your business has chakras. It has needs. It has energy that communicates with you. And when you treat it with love and respect, it responds.
We explored how creativity, intuition, and even play can help us connect to that energy. Whether through visualization, card pulling, or simple reflection, it’s about developing a dialogue. Learning to listen. And letting your business become a partner in the process.
Final Reflections
This was a rich, nourishing conversation, one that reminded me (and hopefully you) that business doesn’t have to feel heavy.
You can lead from joy. You can honour your energy. You can build something aligned, even if it looks different than the standard path. Especially then.
And most of all, you can have fun doing it.
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