This episode with Claire Kerslake offers a grounded, emotional, and practical look at how resistance shows up in business, and how it can be gently released. Claire is an EFT practitioner who supports women in business to move through money blocks, visibility fears, procrastination, and mindset limitations that stop them from taking aligned action. Her experience, shaped by a background in nursing and health education, brings a blend of science, energy, and compassion into every insight shared.
The conversation opens up powerful reflections on how simple tools like EFT (Emotional Freedom Technique) can move people from stuckness into momentum, not through pushing, but by softening. Claire shares how business doesn’t need to be driven by force. It can grow through spaciousness, clarity, and the release of old stories that no longer serve.
EPISODE 21: Listen using the player below, or click the links to your fave platform to subscribe and listen over there:
What EFT Actually Does
EFT, also known as tapping, is described as psychological acupuncture, using pressure points on the face and upper body to gently release emotional charge. Claire explains how this tool supports the nervous system by calming the stress response, reducing cortisol, and dissolving energetic resistance that holds people back from action.
Its power lies not just in emotional release, but in how it helps people return to clarity. Whether someone is procrastinating, avoiding visibility, or cycling through negative self-talk, EFT offers a reset. It returns the body to presence. It makes space for forward movement.
The Invisible Weight of Resistance
For many women in business, resistance doesn’t show up loudly. It often takes the form of subtle avoidance: not sending the email, not submitting the bio, not launching the thing. There’s a loop of knowing what needs to be done, yet not doing it, and then judging oneself for the delay.
Claire describes this as an emotional pattern that often links back to past conditioning, unprocessed trauma, or deeply ingrained beliefs around safety and worth. Tapping allows this resistance to be dissolved rather than fought against. And as the resistance fades, action becomes natural.
- Resistance is often emotional, not logical, and needs to be softened, not overpowered
- EFT creates physical shifts in the body, lowering stress hormones and calming the nervous system
- Tasks that once felt impossible often become manageable after tapping
- Progress doesn’t require perfection, it requires presence and willingness to return
- Transformation often happens quietly, with clients taking aligned action before they even realise the block has cleared
The approach isn’t about pushing harder. It’s about creating enough emotional safety for action to feel possible.
High Standards, Emotional Burnout, and the Pattern of Overdoing
A recurring pattern Claire sees in high-achieving women is the internal pressure to do more, constantly. This drive often hides fear: fear of not being enough, fear of failure, or fear of being judged. Many of the women she works with have deeply rooted beliefs around rest being unproductive or indulgent.
This mindset leads to burnout. And more importantly, it blocks abundance. EFT can be used to gently dissolve these ingrained patterns, helping women redefine productivity as presence, not constant doing.
Claire shares stories of women who once struggled to take time off but now feel permission to pause. Not because they forced themselves to rest, but because the emotional resistance to rest was cleared.
Visibility Fears and Imposter Syndrome
Visibility is one of the most common triggers for emotional resistance. Whether it’s recording a podcast, hosting a live, or writing a post, many experience fear that has nothing to do with logic, and everything to do with unresolved emotion.
Imposter syndrome is woven into this. Questions like “Who do I think I am to do this?” often hold women back from sharing their work. Claire offers EFT as a direct tool for working through these fears, not to pretend they don’t exist, but to meet them in the body and move them.
Mindset Is the Missing Strategy
One of the most powerful takeaways is the reminder that strategy alone is never enough. Many people know what to do. The issue is often that something emotional gets in the way of doing it. Without mindset tools, business strategy becomes another source of pressure.
EFT becomes the bridge between knowing and doing. And when used consistently, it builds confidence, emotional resilience, and self-trust. The result is not just more action, but action that feels aligned, easeful, and empowering.
EFT in Moments of Intensity
Claire shares how EFT can be used in moments of high emotion or even PTSD activation. Because it’s body-based, it doesn’t require the user to verbalise everything. Tapping on “this feeling” or naming sensations in the body is enough to begin calming the nervous system. The more specific the tapping, the more powerful the result, but it can still work beautifully when words are unavailable.
This makes EFT accessible, adaptable, and trauma-informed. It gives people a tool they can use in real time, without needing to intellectualise what they’re feeling.
Final Reflections
This conversation with Claire offers a compassionate and empowering reminder that business doesn’t need to feel hard. Resistance is not a flaw, it’s a signal. And when tools like EFT are used to meet that resistance with presence and care, momentum returns. Not through force, but through alignment.
Aligned action isn’t about doing more. It’s about doing what’s true, with clarity, confidence, and ease.
*Links are correct at time of publishing. Claire Kerslake Social Media Links:
